With special speakers Brandon Lake and Josh Oakes—two successful tour operators and seasoned business owners with years of experience in scaling and optimizing travel businesses through innovative strategies.

Why Tour Operators Should Attend

In today's competitive travel industry, relying solely on third-party platforms can drain your profits and leave you feeling overwhelmed. But what if you could take control of your bookings and increase your revenue while reducing your dependency on costly middlemen?

This webinar will empower you with proven strategies to boost sales, regain control of your business, and unlock new levels of growth through effective sales tactics.

Join Brandon Lake and Josh Oakes—two successful tour operators—for this hands-on training, where we’ll guide you through actionable insights that will transform your anxiety into confidence, frustration into relief, and uncertainty into a clear path forward.

Don’t miss this opportunity to revolutionize your approach to sales and watch your bookings soar!

Key Takeaways:

👉  Identifying Your Ideal Customer Profile: Utilize AI and existing customer data to pinpoint your Ideal Customer Profile (ICP) for higher profits.

👉 Boosting Website Performance: Increase organic search traffic and improve conversion rates through optimized website structure, page design, and key conversion elements.

👉 Diversifying Sales Channels: Understand the critical importance of diversifying sales channels and learn what a proactive sales strategy looks like.

👉 Creating a Roadmap for Growth: Discover actionable steps for scaling your tour business offline and leave with a clear roadmap for sustained growth. 

Webinar Starts in

Meet Our Speakers

Brandon Lake transforms businesses. He's propelled his own adventure companies, Western River Expeditions & Moab Adventure Center, to multi-million dollar growth. His software ventures Resmark, WaiverSign, and ResmarkWeb have fueled billions in sales for tour operators globally. Firsthand experience building thriving companies shapes his powerful strategies for guiding other businesses to do the same. Outside the office, Brandon loves to explore the world with his wife and four children.

Josh Oakes, co-founder of The Sunshine Tribe, is an accomplished ex-tour business owner, entrepreneur, and avid traveler. With a deep love for adventure, coastal living, and surfing, Josh has dedicated his career to transforming his passions into successful ventures.

During his tenure as the founder and former owner of MPT Travel Group, Josh spent a decade cultivating a thriving multi 7-figure tour business. Through MPT, he curated exclusive experiences, offering clients 'money can't buy' adventures in Melbourne, Australia, and other global destinations.



In June 2017, Josh made the strategic decision to sell MPT for a seven-figure sum. Following this success, he co-founded The Sunshine Tribe, a platform dedicated to helping tour and activity business owners, travel professionals, and small tourism enterprises worldwide build streamlined, highly profitable, and valuable businesses. Josh's expertise and passion continue to shape the future of the travel industry.