Alaska Tourism Marketing Success | 157% Revenue Increase

Nikki DeSantis • February 23, 2024

Great Alaska Adventures 157% Revenue Increase

Where else can you wake up to see 1,000 lb. Alaska Coastal Brown Bears one day and then the next day be fishing in waters full of wild salmon 250 miles away? Great Alaska Adventures offers wild experiences like this all based out of their famous riverfront lodge overlooking the Moose and Kenai rivers.

great alaska adventures homepage image created by resmarkweb

The Challenge

Their existing website, greatalaska.com, was full of information but was very difficult for users to quickly find what they were looking for and book a trip. The design was also very out-of-date and, more importantly, not mobile friendly.

The Objective

We began working with Great Alaska months before the start of their season. One of our main goals was to categorize, resize, and optimize all the new imagery for the new site. We set out to completely redesign their website while both maintaining and improving search engine rankings. To top it off, we began work on creating a more modern logo based on an old Alaskan totem they had on property.

great alaska adventures revenue increase due to resmarkweb

“In addition to finally having our website better reflect the experience we offer our guests, all our planning (and ResmarkWeb's strategy and implementation) has really paid off in the area we most focus on. Sales. Even though the site did not launch until February of last year, the website was a giant part of our largest sales year ever. June, July, and August were each the best sales of their respective months ever. Folks were booking faster and with more confidence later in the booking season than ever before. Group size increased, revenue increased enormously and client satisfaction was at its highest point in our 37-year history!”

- Kent John, Owner/Operator

great alaska adventures average order value increase by 10

The Result

We created an engaging, image-focused site design and improved usability allowing users to find what they were looking for faster. We also built a site that worked brilliantly on a multitude of devices. Finally, the logo we created was used as the basis of their companies rebranding campaign.