Join us February 27 - March 27
Every Thursday at 1:00 pm ET

In this 5-part workshop, we’ll show you how to unlock AI’s full potential for tour operators so you can stop wasting time on mediocre content and start generating website copy, marketing emails, ads, and social posts that truly resonate with your audience. You’ll work in real time through a step-by-step demo and be able to ask questions along the way.

What you’ll walk away with

A Fully-Written, High-Converting Homepage:
Grab attention and showcase your unique value.
50 Targeted Blog Post Ideas Plus a Fully-Written Post:
Never run out of content ideas that attract new travelers.
A Series of Ready-to-Send Marketing Emails:
Nurture leads and boost bookings effortlessly.
AI-Powered Ad Concepts with High-Impact Copy:
Drive more bookings with less wasted spend.

NOTE: This isn’t just generic content. We are going to get inside the head and heart of your ideal customer and write this content just for them so it elevates your bookings to new levels.

Part 1: Unlocking Your Ideal Customer Goldmine Using AI (90 Minutes)
Stop guessing and start converting. This session will help you pinpoint exactly who your ideal traveler is, what truly motivates them, and how to craft marketing that speaks directly to their needs—so you attract the right customers (and avoid the wrong ones).

Step 1: Identify Your Dream vs. Nightmare Customer
Use the Dream vs. Nightmare Client Exercise to define who fuels your business growth and who drains your resources.

Step 2: Build Laser-Focused Customer Personas
Craft personas that go way beyond demographics to find the true hopes, dreams, and fears of your ideal customer - what will drive them to book and what will make them hesitate.

Step 3: The 25-Point Customer Value Analysis
Work through a 25-point exercise that will give you optimized headings, copy, and review snippets aligned with your top 10 customer values—so your messaging resonates at every touchpoint.

🚀 Deliverable: A fully developed Ideal Customer Profile (ICP) document—your blueprint for higher-converting content, ads, and emails.

📝 Note: This session requires some pre-work, which will be provided after registration.
Part 2: AI-Powered Website Copywriting for Higher Conversions (60 Minutes)
Turn your website’s top pages—Homepage, About Us, and Tour Descriptions—into high-converting sales engines with AI-driven copy that speaks directly to your ideal customers.

Step 1: Write a “Wow-Factor” Homepage
Leverage our specialized homepage template to craft compelling headlines, subheads, and CTAs that instantly capture visitor attention.

Step 2: Optimize Tour Descriptions for Maximum Bookings
Transform bland copy into emotionally driven stories that make travelers picture themselves on your tours.

Step 3: Showcase Your Unique Value & Build Trust
Use the language of your customer to create an immediate connection and eliminate hesitation.

🚀 Deliverable: A polished, AI-enhanced homepage draft—ready to go live the same day for instant impact.
Part 3: AI-Generated Blog & Content Strategy for SEO Success (60 Minutes)
Position your business as the #1 trusted travel resource with AI-generated, high-value content that attracts, engages, and converts—without the heavy lifting.

Step 1: Blog Idea Explosion
Instantly generate 50+ blog titles tailored to your ideal traveler’s interests, questions, and search habits.

Step 2: AI-Powered Blog Drafts in Minutes
Watch AI transform a single idea into a structured, ready-to-publish blog post with compelling headlines, subheadings, and engaging storytelling.

Step 3: Build a Zero-Stress Content Calendar
Discover how to repurpose blog content into social posts, emails, and lead magnets for maximum ROI.

🚀 Deliverable: A comprehensive, SEO-friendly blog topic list plus at least one AI-enhanced draft ready for publishing.
Part 4: AI-Driven Email Marketing to Boost Tour Bookings (60 Minutes)
Most tour operators underestimate the power of email marketing—but it’s one of the easiest ways to stay top-of-mind and drive bookings. This session will show you how to use AI to create engaging, trust-building emails that resonate with travelers and lead to more reservations.

Step 1: Create Subject Lines That Get Opened
Use AI to craft compelling, curiosity-driven subject lines that make travelers want to read more.

Step 2: AI-Powered Email Frameworks That Convert
Uncover three email frameworks that you can use to help drive trust, build relationships, increase lead conversion and generate more return guests.

Step 3: Automate Follow-Ups & Nurture Leads
Outline an email sequence that turns interest into action—without being pushy. Use AI to automate follow-ups and keep potential guests engaged.

🚀 Deliverable: At least one ready-to-send marketing email using a proven framework, plus a plug-and-play follow-up sequence to keep travelers engaged and booking.
Part 5: AI-Powered Ads & Campaigns to Maximize Bookings (60 Minutes)
Stop wasting ad spend on trial and error—use AI to create high-performing ads that drive real bookings. In this session, you’ll learn how to leverage AI to write, test, and optimize ad campaigns that convert more travelers while maximizing your return on ad spend (ROAS).

Step 1: AI-Written Ad Copy That Converts
Use AI to instantly generate high-impact headlines, descriptions, and CTAs for Google, Facebook, and Instagram ads.

Step 2: AI-Powered Audience Targeting for Maximum ROI
Identify high-intent travelers using AI-driven audience segmentation and eliminate wasted ad spend.

Step 3: Instant Ad Creatives & Video Scripts
Learn which ads will engage your ideal customer so that you can generate scroll-stopping visuals, video scripts, and ad variations with AI.

🚀 Deliverable: Walk away with a series of AI-generated ad headlines, CTAs and video scripts that will speak to your ideal customer like never before.

Tour operators face a constant challenge—how to stand out, attract more travelers, and convert website visitors into bookings. AI is changing the game, making marketing faster, easier, and more effective. Join us in this powerful workshop and you’ll get:

Hands-On Content Creation
Generate real AI-powered copy you can use immediately—tailored to your business and built to convert using proven patterns.
AI-Driven Customer Insights
Use your own reviews, analytics, and product information to pinpoint your perfect traveler and speak directly to their needs, boosting tour bookings.
Real-Time Industry Expert Guidance
Watch live demos and get proven tactics from industry pros who operate their own tour business.

Don’t miss this chance to harness AI and fill your tours faster than ever before. Grab your free seat now to learn the exact strategies top tour operators are using to effortlessly grow their businesses.”

Meet our speaker

Brandon helps run two of the most successful tour operations in North America, Western River Expeditions and Moab Adventure Center. He is a founding member of Trusted Adventures and Rafting America, worldwide alliances of distinguished, award-winning travel companies.

Brandon also founded Resmark Systems, a leading reservation and marketing system, which has helped tour operators sell over half a billion dollars in tours. His latest venture, WaiverSign is helping companies everywhere save time and money by moving to digital liability waivers.

By both operating his own companies and helping other businesses, Brandon carries unique insight as to what truly generates results. He is passionate about helping other businesses succeed. Outside of the office, Brandon enjoys exploring the world by raft, bike, and foot with his wife and 4 children.