AI Made Simple for Tour Operators

Why Tour Operators Should Watch

Implementing AI in your marketing doesn’t have to be intimidating. In this Resmark training session, featuring special guest Kelsey Toner of Guest Focus, you’ll learn how to use AI in a way that keeps the human touch at the forefront. Tour operators will leave with personalized AI prompts, valuable insights into their ideal target guests, a fresh list of content ideas, and more. Plus, discover how AI can become a go-to solution for saving time and driving bookings.

Key Takeaways:

👉  Crafting Custom AI Prompts – Learn how to create tailored AI prompts that streamline your marketing efforts and help you generate engaging, guest-focused content.

👉 Identifying & Targeting Your Ideal Guests – Gain insights into using AI tools to define and reach your perfect audience, ensuring every campaign resonates with the right travelers.

👉 Developing a Content Strategy for More Bookings – Walk away with a list of content ideas and a framework to keep your marketing fresh, relevant, and optimized to increase direct bookings with the VIP Marketing Method™.

Nikki DeSantis: Kelsey has spent 2 decades helping tour business owners as a mentor, consultant speaker, experience, designer, guide, trainer and award winning tour leader.

Nikki DeSantis: 2,015. His programs or their programs that help over 2,000 tour operators. Probably some of you guys on here across the world. And he's regularly attending speaking events. And he's amazing speaker. So we're really excited to have him on again. He's been a guest a few times. So

Nikki DeSantis: all right, Kelsey, I'm gonna kick it off to you, and keep bringing people in. So it's all yours.

Kelsey Tonner - Guest Focus: Fantastic thanks very much. A lot of kind words there. I didn't think the check arrived that fast, but that's fantastic, Nicky, definitely cash that, joking aside, this is what we do myself, and we now have a team of 12 tour and activity, business coaches and mentors from across the United States, Canada, and Western Europe, as mentioned, I'm from.

Kelsey Tonner - Guest Focus: We're originally from Nova Scotia, Canada, on the East coast, but now married into the West coast and live here, just between Vancouver and Whistler. We've got lots of snow in the mountains, and everyone's gearing up for a great start to ski season and all that good stuff

Kelsey Tonner - Guest Focus: today, Abby. One quick thought. I don't know if there's a way that you can make me a co-host, but some of those dings that are coming in. Those are just from folks that haven't muted themselves. So it's a good thing just off the top. Just keep yourself muted if you aren't talking, and that will try and keep some of the background noise down. I don't think we have too much else to say that Nikki didn't say other than we essentially are tour business coaching, but really, really niche down into what many of us are doing every day. Which is

Kelsey Tonner - Guest Focus: right here in this tours activities sector. So it's wonderful to be here today. Our topic, you know. Gosh, AI made simple for tour operators. We could take this in lots of different directions. What I wanted to do is share a very practical tool here today.

Kelsey Tonner - Guest Focus: And the key is really going to be in the second part around marketing strategies. So I'm going to introduce to you a concept called our vip marketing method. This is something that we use in the guest focused coaching program. It's something that we share. But I was going to share, just essentially for free one of these tools that we're using that leverages AI to help you rapidly create essentially content brainstorm for the types of content that's really going to resonate with your ideal target guests.

Kelsey Tonner - Guest Focus: So I think what I'll do is start with a quick

Kelsey Tonner - Guest Focus: explanation of that. So let's pull up.

Kelsey Tonner - Guest Focus: I think this will work.

Kelsey Tonner - Guest Focus: Let's try it.

Kelsey Tonner - Guest Focus: Actually, no, I did select the wrong one. We're going to share again this one. Okay, so let me get my grid over here so I can see you guys, I've got that chat open. I've got another window. If you see me kind of looking over this way. So if you do have questions as we're going through, by all means.

Kelsey Tonner - Guest Focus: one question I have is just by show of hands, if you can. If you are able to flip on your camera, it's great. I'd love the visual feedback. So if I see confused looks, or I see you sort of like nodding off or leave entirely, you know. That might be a good indication that, hey? I might need to move along or make things a little more clear. But here's a quick question. By show of hands.

Kelsey Tonner - Guest Focus: We can do this in a couple of different ways. I want to do a demo of the tool. The bulk of what we're going to be doing is a quick demo. Is anyone here have a an ideal target.

Kelsey Tonner - Guest Focus: We'll say for us it's ideal target guest, avatar. But ideal customer avatar, there's a few different ways. Does somebody have one of those kind of ready to go in a document form.

Kelsey Tonner - Guest Focus: Yeah, for those that have have done this.

Kelsey Tonner - Guest Focus: kent if you want to flip off mute for a second I saw your hand go up there. What's remind me? Your your business. What are you up to?

Kelsey Tonner - Guest Focus: I'll get you just asked to unmute.

Kent Taylor: I'm trying. How's that?

Kent Taylor: There you go, are you there?

Kent Taylor: Okay, yeah. Yeah. My business. I work with mostly re retirees. Active seniors.

Kent Taylor: 55 to 80, mostly.

Kent Taylor: Here in Colorado Springs, Colorado, we have a really good retirement community here. This is an area where we have 5 military bases, and a lot of those officers and families and wives remain here.

Kelsey Tonner - Guest Focus: What are some of your tours and experiences.

Kent Taylor: Oh, we do. Day trips throughout the the front range of Colorado. We have a lot of really rich

Kent Taylor: areas here for history geology, outdoor recreation, professional sports, cultural activities live theater. You name it. We have it right here on the Colorado front yard.

Kelsey Tonner - Guest Focus: Are you? Are you game for being a a demo? We could potentially use your business and try and do some content brainstorming in real time. Are you? Alright with that.

Kent Taylor: Oh, that's fine! We're not. I'm not really up and running with this business. So far I'm still working as a tour guide for other companies. But I'm working on.

Kelsey Tonner - Guest Focus: Oh!

Kent Taylor: On this business plan.

Kelsey Tonner - Guest Focus: Okay, so we might go to someone else. Jim, I saw you raise your hand, Jim, do you have a customer avatar in a business that's sort of live.

Jim Reich - Wine Tours of Sedona: I do?

Kelsey Tonner - Guest Focus: Okay, would you be open to? And, Abby, maybe you can help with us just in the chat. If you can send a link to your website. And then, secondly, if you can

Kelsey Tonner - Guest Focus: email me, just kelsey@guestfocus.com. Maybe, Abby, you can post that email in the chat. Just a link to that avatar, and then what we can do is I've got a backup. I can use a company here in Vancouver, but it might be more fun to maybe work with. Somebody live, and we can see if we can

Kelsey Tonner - Guest Focus: get this working. Is that something you'd be able to do? Jim is shoot a quick customer. Avatar.

Jim Reich - Wine Tours of Sedona: I'm I'm trying to send you the text message.

Kelsey Tonner - Guest Focus: In zoom.

Jim Reich - Wine Tours of Sedona: In in zoom. It's for some reason giving me an error which is weird, weird. I've never had that happen before. It says, read, AI read.ai meeting notes is not in this meeting.

Jim Reich - Wine Tours of Sedona: Let me see what's happening.

Jim Reich - Wine Tours of Sedona: Yeah, Mike, here.

Kelsey Tonner - Guest Focus: Just use that email, kelsey@guestfocus.com. Here's what I'm gonna do. I'm gonna kick things off. And I'll check my email if if that has come through, we'll move ahead with you, and if not, I've got a backup ready, and we'll just roll with that just in the interest of time. So if you can get that sent over to kelsey@guestfocus.com Abby has pulled up a website there to wine tours of Sedona. If that's if that's you, then we can roll with that too

Kelsey Tonner - Guest Focus: beautiful. Let me pull up here. Yeah. So this is what we're gonna be talking about here today.

Kelsey Tonner - Guest Focus: There we go. AI made simple for tour operators. But, like I mentioned, what I really want to focus on is this quick introduction to the vip marketing method. And so this was our best effort to really try and reduce the overwhelm that's often associated with marketing for tours activities and experiences. Many of us were not trained marketers or sales folks, you know. We're pretty good at what? At creating experiences, maybe hosting them, giving people memory of a lifetime.

Kelsey Tonner - Guest Focus: But we don't necessarily have that background in marketing, so it can feel pretty overwhelming. So the guest focus vip marketing method is essentially a marketing framework that is, especially for

Kelsey Tonner - Guest Focus: tour and activity operators. That's the whole concept. Really. We looked at what some of the most successful tour and activity business owners on the planet were doing, and we wanted to try and systematize and make it a really like no nonsense way that you can ultimately get down to marketing. So there's 3 core elements that we need to understand. And part of this, you're going to see how the.

Kelsey Tonner - Guest Focus: how, the, why we built the tool. We we did it. So this will only take 2 min to kind of hopefully wrap your head around it. Some of this you'll you'll recognize. So Vip is essentially a

Kelsey Tonner - Guest Focus: It's an acronym standing for the 3 things that we want to have happening with your marketing as a tour and activity business. This approach builds on our core philosophy a guest focused coaching that your success is really dependent on and powered by

Kelsey Tonner - Guest Focus: staying obsessed with your ideal target guest. If you can be essentially customer, focused guest centric in everything you're doing, from the design of your tours to the sales pages to the marketing campaigns. That's ultimately the key to your success. And many of us have that great guest focus when they actually come on tour, and we deliver that wow and delight them. But we really want to extend that guest care and focus across things like sales and marketing as well. So the 3 core elements

Kelsey Tonner - Guest Focus: on here. 1st is our marketing needs to be valuable. I mean providing genuine value to our ideal target guests through inspiring educational or entertaining content. I think I put the other image in. Yeah, so you can kind of see, here's the 3, the 3 parts. So the 1st one's valuable. This is essentially content marketing. You may have heard this before we want to provide value to our ideal target guests.

Jim Reich - Wine Tours of Sedona: Before they even buy from us.

Kelsey Tonner - Guest Focus: before, without the expectation necessarily that they are ultimately going to buy from us. It's kind of this principle of reciprocity. The other thing that your marketing needs to do is create that intimacy. So it needs to be be intimate. What do we mean here? We mean, you need to build trust. We need to build rapport and ideally, eventually, loyalty with your ideal target guests. And we do this by humanizing your brand and trying to really create meaningful

Kelsey Tonner - Guest Focus: personal and sort of human to human connections. We can do this. You see here, down in the Intimacy section, in the bottom, left through connection, through community conversation. So this intimacy is really a safeguard against what is essentially a tidal wave of distrust and uncertainty that is going to be hitting us

Kelsey Tonner - Guest Focus: more than normal, I think, in the online world. And over the last 5 to 10 years we've become increasingly aware that, hey, there's a lot of misinformation out there. There's a lot of scams out there. There was increasing awareness of how to navigate the online world. But now, with this wave of AI generated content with a wave of AI generated images. And AI generated video. There's going to be increasing skepticism

Kelsey Tonner - Guest Focus: of almost everything that we're seeing, including our own abilities. To determine. Is this, is this a real business, you know? Is this like, it'll be very, very easy to create

Kelsey Tonner - Guest Focus: in no time, and many AI services are offering this. Now all kinds of AI images that are going to be indistinguishable from the real world, real photos. And so we can very quickly create the illusion of a business, the illusion of having lots and lots of reviews. And so this intimacy of the Vi and P marketing method is going to help protect us against that. And it's getting back to this, basically

Kelsey Tonner - Guest Focus: bringing the human beings to the forefront. Sometimes we as we grow or as we scale, we think. Oh, I have to look more professional by hiding the people behind this vineyard of a very professional business. That is not our approach at all. We really want some of that authenticity, and essentially this humanity to come through in your business.

Kelsey Tonner - Guest Focus: And then the 3rd element is this pervasiveness? What do we mean by pervasiveness. Your marketing needs to be pervasive, which is put another way, is a consistent omni-channel presence across the places your ideal target guests are spending their time and attention.

Kelsey Tonner - Guest Focus: So this doesn't mean, hey, you've got to be everywhere all at once, the sort of omnipresence. But it's omnipresence for your particular ideal target guest. So we, this is in contrast to, let's say, like a

Kelsey Tonner - Guest Focus: Hey, I just focus on Google ads. And so hey, if they happen to to type in these certain keywords. I'm gonna focus on that channel. We really need an Omni channel where? Yes, maybe we're also showing up in an Instagram feed. Hey, are we also showing up in their their inboxes, or potentially in an SMS message, or in a Whatsapp community or a Facebook group, etc?

Kelsey Tonner - Guest Focus: So when you have all 3 things going, and many of you are probably doing some of this in the marketing that you are doing now. Each is powerful on its own. The true magic happens. We get all 3 going. You can kind of see this flywheel, and we need to combine this across every step of the ideal target guest

Kelsey Tonner - Guest Focus: journey. So

Kelsey Tonner - Guest Focus: let's have a look at the next stage here. This is the last thing I want to cover, and then we're gonna jump right into the tool. So dreaming, planning, booking, experiencing, and sharing.

Kelsey Tonner - Guest Focus: These are the 5 stages that Google identified in terms of the customer journey for travel. They did a massive, massive study because they realized people are leveraging Google for booking their travel experiences, researching, doing all of these steps. And so they did a massive report. This was about a decade ago. And so we essentially

Kelsey Tonner - Guest Focus: want to apply this vip marketing method across these different stages. And so what we mean by the dreaming phase is when people are just

Kelsey Tonner - Guest Focus: considering a trip, maybe considering a destination. But they're not very aware of it. They're almost certainly not aware that you exist as an operator or an experienced provider in that destination yet. And so a lot of the content that they're consuming or research falls more into candidly this sort of inspirational type content. Lots of media and images. People are inspired by that beautiful landscape in Fiji or in Iceland.

Kelsey Tonner - Guest Focus: or some interesting fact, or something really compelling, or maybe an event that's happening in your city or your destination.

Kelsey Tonner - Guest Focus: As we move down into the planning phase. This is essentially a marketing funnel.

Kelsey Tonner - Guest Focus: We're going to be moving people downwards to the point of purchase. And then, obviously, the experiencing and sharing is then afterwards, right? But essentially, what we're talking about here is a marketing funnel, because there's lots of people in that dreaming phase. But as you get down, how many people then get to the planning phase

Kelsey Tonner - Guest Focus: where now they have maybe a more concrete commitment of some kind. Maybe they booked flights, or they're getting into this stage of researching. What's the best way to get there? How long should I be staying? What are the things to do in this destination? What's that hit list or hot list of things that myself, my loved ones, my friends, my family, my colleagues.

Kelsey Tonner - Guest Focus: are going to do in that destination. This is a very different type of searching and the type of content.

Kelsey Tonner - Guest Focus: If we're thinking about, how do we provide value at the planning stage is actually quite a bit different than the dreaming stage.

Kelsey Tonner - Guest Focus: Likewise, when they get down to this booking stage. Now, ideally, if we've done our marketing well, they are now very much aware of your tour and activity business. But we're not quite ready to book yet. What do we typically do? Well, as we just discussed, we might have some distrust we might want to do some due diligence. Are we looking at online review sites? Absolutely? Are we trying to, you know, maybe get some other personalized recommendations. Are we reviewing things like your cancellation policy.

Kelsey Tonner - Guest Focus: the the maybe hesitations or concerns that people have about?

Kelsey Tonner - Guest Focus: Oh, I don't know. Can you? Can you accommodate my young children. Can you accommodate my dietary preferences? All of those things are right there in that booking phase right before they're ready to make that booking, and so we can have

Kelsey Tonner - Guest Focus: content.

Kelsey Tonner - Guest Focus: That is aimed at. That particular phase

Kelsey Tonner - Guest Focus: is this is this kind of making sense

Kelsey Tonner - Guest Focus: any sort of questions about this large funnel, and it is a funnel, because it's large at the top. And then, as we get down, there's fewer and fewer people who are ultimately doing the planning and fewer and fewer people who finally get to that booking stage. And then ultimately, when you get to the experience stage, that's when they've made the purchase, and now we are, you know, we want them to have an incredible experience with us, and then ultimately, they are then sharing at the end of the day sharing their experiences. They can be posting on social media that type of stuff, but also, more importantly, that all important word of mouth

Kelsey Tonner - Guest Focus: marketing right where they're sharing their experiences. We love talking to travel that type of thing.

Kelsey Tonner - Guest Focus: Okay, let's let's get into a demo.

Kelsey Tonner - Guest Focus: Abby. Could you share in the chat.

Kelsey Tonner - Guest Focus: A link

Kelsey Tonner - Guest Focus: to what is essentially going to be a Google sheet. So like, I said, this is something that we've been doing in our coaching program. We're going to give you a little sneak peek of how we can use AI to rapidly do 2 things.

Kelsey Tonner - Guest Focus: But 1st and foremost, let's make. I'll walk you through if you want to follow along on screen. Abby's going to share in the chat the

Kelsey Tonner - Guest Focus: yep, that marketing blueprint. This is what we call. I'm going to make a copy just gonna walk you through. If you're not super familiar with

Kelsey Tonner - Guest Focus: Google docs, there's a couple of things that are going to happen. This is all going to happen in your Google account.

Kelsey Tonner - Guest Focus: We all have a Google account of some account, whether or not you're using Gmail. But essentially it should open up. And this is your own copy of it. So essentially, this is a nice way for us to each be working on something that's gonna be relevant for our business. You can rename it here at the top. So I might say, Oh, Demo.

Kelsey Tonner - Guest Focus: Resmark!

Kelsey Tonner - Guest Focus: You can name this whatever you want.

Kelsey Tonner - Guest Focus: And then this little move thing here is a nice way. If you if you do want to move this to a particular location in your drive, or you want to find it, but give it a name that you can ideally find it again.

Kelsey Tonner - Guest Focus: There's gonna be a few things that you're gonna get to spend more time

Kelsey Tonner - Guest Focus: right with this. With this document. It's something we want you to take with. Take home, run with hopefully, get some great results, and then reach out to us. Let us know what you were able to achieve with it. And, like I said, this is kind of the tip of the iceberg of some of the stuff that we're doing in the program. So if you like us we've got, we've got plenty more.

Kelsey Tonner - Guest Focus: The here's the start here. It kind of gives you a sense of

Kelsey Tonner - Guest Focus: what this document is, what this tool is. But notice these tabs along the bottom.

Kelsey Tonner - Guest Focus: This is really where we have a few things going on. 1st thing that we're going to do a quick demo on today is this vip marketing blueprint. So the whole premise is when we're using AI, it's really important to make sure that we give

Kelsey Tonner - Guest Focus: generative AI the context about who we are as a business. For example, your company description, your market niche as well as our ideal target

Kelsey Tonner - Guest Focus: guest. Who is it that we're serving for any sales materials, any marketing materials? We have to be very, very specific for this to be effective. If this is general, if this is vague, you're going to get general and vague marketing, which is just not effective. So I'll mention this once. I might repeat it again later. But if you have multiple different customer segments that you're serving, let's say, for example, you sometimes have bachelorette groups, and maybe it's a significant part of your business.

Kelsey Tonner - Guest Focus: I would have a different vip marketing blueprint for those bachelorette groups because they're a different vertical. They're a different niche the way that we sell to them. The offer that you put together for a bachelorette group

Kelsey Tonner - Guest Focus: should be quite a bit different than maybe someone like myself who's traveling with young kids likewise for the different verticals that you might be serving. If you have a corporate segment or

Kelsey Tonner - Guest Focus: yeah, you're doing something focused on local businesses, let's say, around the holiday time.

Kelsey Tonner - Guest Focus: Just know we can't cram all of those different avatars into one marketing blueprint. Okay? So from here you'll just see it's not that long.

Kelsey Tonner - Guest Focus: But we have the key elements of this marketing blueprint. Here's where we're going to paste in our answers, and we kind of have an AI prompt generator, we just call it. But these are AI prompts that are going to help you fill out your answers. So I'm going to do a quick demo of that, continuing in the tabs along the bottom. Here's an example. So we always try to provide a filled out example so it can give you a bit of a flavor. So this is for Vancouver water adventures. One of the companies that we work with in our coaching program, it'll give you a bit of a flavor of what this looks like

Kelsey Tonner - Guest Focus: filled out. Second thing that we're going to do. We've got to be mindful of our time. So we'll move right along. But is this content brainstorm? So we're talking about? Okay, what sort of content could we create

Kelsey Tonner - Guest Focus: in the dreaming phase for that part of our marketing funnel?

Kelsey Tonner - Guest Focus: What type of content could we create in the planning phase?

Kelsey Tonner - Guest Focus: And you'll see here on top. We have an AI prompt. That's battle tested. We've we've honed this. We've tweaked it. We've adopted it. We've leveraged it.

Kelsey Tonner - Guest Focus: and ultimately we'll demonstrate hopefully, if there's time here, how you can get this content, and then we'll actually paste it down into the bottom. And then we have some examples along the bottom there as well. So you can kind of see for the Vancouver water adventures. What were some of the examples that we came up with

Kelsey Tonner - Guest Focus: at the highest possible level. When we're thinking about this content brainstorm.

Kelsey Tonner - Guest Focus: Essentially, what we're doing here is we're going to urge you as you can think. Here, I think we say, generate like 30 or something like that. So you generate a lot more than you ultimately need. But our goal here, I think we put this in our instructions is to ultimately choose

Kelsey Tonner - Guest Focus: 24 pieces of seed content, 8 from each face. So think about this as an annual calendar. If you were going to send, create a piece of content if we're going to commit to being valuable. And then when we get to the pervasiveness part of our coaching program. We talk about how the seed content can be repurposed. So yeah, this can go to a Facebook group. Yeah, this could be pushed out in an email. Yes, this could live on your website as a blog post. We can repurpose it. But let's just start with this kernel the seed content.

Kelsey Tonner - Guest Focus: If we're going to commit to doing this every 2 weeks here in one session, or maybe with some dedicated time after this session, you're going to be able

Kelsey Tonner - Guest Focus: to come up with a full.

Kelsey Tonner - Guest Focus: essentially a content calendar for the entire year. And a great place to start is like, let's just get 8 from each 8 in our dreaming phase, 8. In the planning phase 8. In the booking phase.

Kelsey Tonner - Guest Focus: Cool hopefully. That gives you a high level of what we're up to let me just see

Kelsey Tonner - Guest Focus: if I go to.

Kelsey Tonner - Guest Focus: Yeah. Safari, let me pull up

Kelsey Tonner - Guest Focus: my email. Let's see if I was able to get an email.

Kelsey Tonner - Guest Focus: hey, Jim, I just got an email for you from you here.

Kelsey Tonner - Guest Focus: Okay, let's give this a shot.

Kelsey Tonner - Guest Focus: So Jim, let me just see, I wanna grab your your website.

Kelsey Tonner - Guest Focus: Because one of the 1st things that we can do to kind of fast track this, I'm just gonna go through piece by piece.

Kelsey Tonner - Guest Focus: we can. We're gonna have some Q&A at the end. Maybe after we finish this marketing blueprint, I'm gonna we'll do a quick pause, and we can ask any questions. But let's 1st build out this Vip marketing blueprint.

Kelsey Tonner - Guest Focus: so let's pull up our chat. Where'd our Zoom chat go?

Kelsey Tonner - Guest Focus: So I know your your website was in there.

Kelsey Tonner - Guest Focus: It's probably here in the email, too.

Kelsey Tonner - Guest Focus: Wine tours of Sedona.

Kelsey Tonner - Guest Focus: Is that it? Do you want to pop yourself off mute for a second. winetoursofsedona.com. Is that correct?

Jim Reich - Wine Tours of Sedona: That's correct.

Kelsey Tonner - Guest Focus: Okay, we'll pull it up here. Some people are asking

Kelsey Tonner - Guest Focus: oops. It didn't copy properly. Let's try that again.

Kelsey Tonner - Guest Focus: you know, in terms of generative AI like, what is it? How it works? That's not what we're going to focus on here today. There's lots of content online that can give you the intro we're going to recommend using Chatgpt. The other one I really do. Love is Claude as well. Claude is by anthropic. We can even play once we get to that last stage, we can post the same prompt into Claude versus Chatgpt, just to get a sense of of what we might be able to to learn from them.

Kelsey Tonner - Guest Focus: Okay, so here's the wine tours of Sedona. Here's what I would recommend for our 1st

Kelsey Tonner - Guest Focus: prompt. Why, we are different. Yeah, there's lots of great information in here. So here's what I'm going to do just to speed things up. I'm gonna hit, command a or control a just give you a flavor of how quickly we can leverage, chat, Gpt and Claude. The context window has gotten so big that we can now just copy whole.

Kelsey Tonner - Guest Focus: Essentially a whole website here, not whole website, but certainly a whole home page.

Kelsey Tonner - Guest Focus: We're gonna come over to chat, Gpt, and I'm going to paste paste everything in right. Just paste it in. Then, basically, what I'm going to do is come back to

Kelsey Tonner - Guest Focus: this prompt.

Kelsey Tonner - Guest Focus: So you can kind of see what's a what's a way I could do this

Kelsey Tonner - Guest Focus: probably shrink this in a little bit, so it'd be easier for you to read. You can also see in the bar on top. So there's 2 places that you can do this.

Kelsey Tonner - Guest Focus: It's important that we fill this out top to bottom.

Kelsey Tonner - Guest Focus: But basically based on the following text for my tour company's website, summarize in one to 2 sentence what we do in the main experience we offer.

Kelsey Tonner - Guest Focus: So I'm going to copy this prompt. I'm just selecting that cell right copying it and go back to Chatgpt.

Kelsey Tonner - Guest Focus: I'm just going to paste that in.

Kelsey Tonner - Guest Focus: Let's see if it's smart enough to pick that up and again notice how I didn't worry too much about. Oh, I copied the menu. Oh, it had rights reserved. It had a bunch of other things in there.

Kelsey Tonner - Guest Focus: Sometimes this happens with Chat gpt. Oh, there we go. It's decided to show up for work.

Kelsey Tonner - Guest Focus: All right. How does this sound? We'll get your gym. As we go, we provide private, fully customizable wine, beer, and chocolate tours in Sedona and the Verde Valley tailored to your interest. Palate and schedule complimentary pickup, flexible start times focus on creating relaxed, personalized experience. We aim to make every tour unforgettable. How does that sound

Kelsey Tonner - Guest Focus: thumbs up? Okay?

Kelsey Tonner - Guest Focus: So we'll go back to our demo. Actually, I'll close this one. Just so we're not doubling up here. Yeah, here's a demo. So all I'm going to do is paste without formatting, which is just that command, Shift V, or on a Mac control shift. V. Paste without formatting is a nice way. Now, here's what's kind of cool about this. We've built this with formulas. So if you fill it out top to bottom, it's automatically going to pull in your answer from here.

Kelsey Tonner - Guest Focus: So I'm going to say, Hey, you're a marketing researcher working for the following company. And then I just have some code that's automatically going to pull in this answer. So it kind of builds on itself as you work your way down again. The goal is just to make this as efficient as possible for you.

Kelsey Tonner - Guest Focus: Here we're going to talk about your market niche. So I'm just going to copy this prompt. We designed the prompts that you could. You could pick this up and start a brand new conversation with the prompts. So I would recommend continuing in the same thread.

Kelsey Tonner - Guest Focus: But you don't have to. If you need to like, leave it and come back. That's that's totally fine.

Kelsey Tonner - Guest Focus: So here, okay, this is interesting.

Kelsey Tonner - Guest Focus: So Chat Gpt may be struggling a little bit. Here, let's try that again.

Kelsey Tonner - Guest Focus: Try again.

Kelsey Tonner - Guest Focus: Alright. See if there's a good description of our niche. Essentially private, customizable wine, beer and chocolate tours. We focus on guests. Focus on flexibility.

Kelsey Tonner - Guest Focus: Yeah, this looks looks pretty good

Kelsey Tonner - Guest Focus: again for you and your tour business. You can go in and edit this if you want to give it some feedback in conversation. We can do this. So here's that your ideal target guest ideally. Here I would upload a full.

Kelsey Tonner - Guest Focus: much more, I would say in depth,

Kelsey Tonner - Guest Focus: profile so like. If you've worked with a marketing agency before, and they have put together, you know, quite an in-depth demographic profile. If you have information about? Where are they spending their time? What are the books that they read? What are some of their challenges? What are some of those deeper emotional desires that they have some of their deeper frustrations. All of that is going to help you build that in. So again, with this context window, keep in mind. You can attach

Kelsey Tonner - Guest Focus: like here, upload from your computer. And so,

Kelsey Tonner - Guest Focus: Jim, I'm going to paste in yours, which was which was relatively short. But again, the more context and detail you can provide, the the better. So in the email, this is avatar is women. We want to say American women, Jim, or are they from a particular part of the U.S.A.

Jim Reich - Wine Tours of Sedona: They're from Arizona, Texas, California, New York, Illinois.

Kelsey Tonner - Guest Focus: You, said Arizona, Texas, New York.

Jim Reich - Wine Tours of Sedona: California.

Kelsey Tonner - Guest Focus: Okay, we'll just leave it there for now, just give it a little more flavor. California pages 2565. Yeah, okay, that's great. So we'll go back to here. We're going to quickly pull this again. I'm copying, not from the formula bar up here just as a quick note. If you've used excel and sheets, if you copy from up here, it's going to just pull before which, actually, we don't want that code, we actually, we actually just want it to copy from down here where the actual cell, because that's where you'll see it

Kelsey Tonner - Guest Focus: building on itself.

Kelsey Tonner - Guest Focus: So I'll go back here.

Kelsey Tonner - Guest Focus: I'm just going to say Customer avatar again. If you have yours in a document, you can just upload them to many of these Chatgpt or Claude these days, which is great, and I'm going to paste that whole prompt. Now, I'm not going to read through every one of these prompts again. This is just a Demo feel free to read the prompt.

Kelsey Tonner - Guest Focus: But basically, what we're doing is trying to create a summary of that ideal target guest based on some of the info that we have.

Kelsey Tonner - Guest Focus: Let's see how this comes out. Ideal target guest, sophisticated woman, age 25 to 65 from Arizona, Texas, New York, California. 6. Figure income enjoys luxurious travel, experiences, values quality over quantity, preferring thoughtfully curated tours that offer personalization, relaxation, intimate connection with her surroundings. She's passionate about wine and gourmet treats. Does this sound pretty good, Jim? So far

Kelsey Tonner - Guest Focus: again, we we could give it feedback here. Where? Say, Hey, could you add in, you know. Maybe people from Seattle, hey? Here's some additional, you know, influencers that you might follow you. You can tweak this. You can edit this

Kelsey Tonner - Guest Focus: anyway. Let's copy this. All this is building towards what is essentially a really powerful way to give

Kelsey Tonner - Guest Focus: chat, Gpt and AI a lot of context about

Kelsey Tonner - Guest Focus: what we're up to who we are serving

Kelsey Tonner - Guest Focus: the specific problem that you're solving. How would you describe that right now, Jim? The specific problem that you're solving.

Jim Reich - Wine Tours of Sedona: I feel like the problem that we would be solving is, people are looking for more intimate experiences while here there's a lot of tour companies in the area that I live in. But a lot of them do what I would call that cookie cutter tour experience or Disneyland tour experience. And what my company offers is those private personalized tours where we really get to know our clients.

Jim Reich - Wine Tours of Sedona: They get to know us, and they kind of leave like

Jim Reich - Wine Tours of Sedona: like they like like feeling like they went on a tour with an old friend or something. So it's it's way beyond just a tour.

Jim Reich - Wine Tours of Sedona: Our clients often give us hugs at the end of the tours. They have such a great time. It's really nice.

Kelsey Tonner - Guest Focus: Great. So here's the prompt. We said, Hey, you're a market researcher working for the following company. I want a 1 paragraph description of the core problem. My products and services will be solving in the 1st person plural. Here's the market niche. Here's my ideal target customer. So notice how we're we're building in this document. Let's see what this came up with as we get the answer. Here we solved the core problem. Impersonal rushed and Cookie Cutter tour experiences by offering private, fully customizable wine, beer, and chocolate tours in Sidonia and Verde Valley.

Kelsey Tonner - Guest Focus: Pretty spot on right in terms of what what.

Jim Reich - Wine Tours of Sedona: Yeah. It's exactly what I just said.

Kelsey Tonner - Guest Focus: Yeah. Our guests often struggle to find high quality, luxury experiences that cater to their interests, schedule, or desire for personalized attention.

Kelsey Tonner - Guest Focus: You provide flexibility, exclusivity, relaxed pace. We ensure our tours, meet those refined tastes and high expectations. Oh, my gosh, excellent! Excellent!

Kelsey Tonner - Guest Focus: So as long again you don't have to accept anything that's coming out of this. Do the editing give it feedback as needed.

Kelsey Tonner - Guest Focus: Let's go ahead, oops. I forgot to do the paste without formatting.

Kelsey Tonner - Guest Focus: and I've selected the wrong one specific problem we're solving. Let's just do it this way. Then

Kelsey Tonner - Guest Focus: enter. Okay. So now we've got that. Now we get into the most interesting part, I would say, we're going to look at the top 10 challenges, top 10 desires and top 10 objections of our ideal target guests, as it relates to your particular product or service. So you probably have a sense of this. But this is going to be key as we move to that next stage of creating content. That is what

Kelsey Tonner - Guest Focus: valuable. Okay? So here's what that prompt looks like. Well, you're a marketing researcher working for the following company. Your task is to list top 10 challenges that your ideal target guest might be experiencing when it comes to

Kelsey Tonner - Guest Focus: B 6, we're going to pull in that specific problem, what's really worrying them or creating a problem, etc, etc. You don't have to worry about the prompt. We're just going to go on back

Kelsey Tonner - Guest Focus: paste this in. And hopefully, what you're seeing is these prompts are getting longer, because we're giving it this additional context. That's why we call them kind of prompt generators.

Kelsey Tonner - Guest Focus: So I want you to have a look at this list. You can also see this, Jim, if you, if we're going to go through this list very quickly. But let's say that there's a challenge in here that isn't represented. Of course we want that reflected. Use your personal insights about your guests to to make this as accurate as possible.

Kelsey Tonner - Guest Focus: See if this reads finding unique and high quality experiences. I'm so tired of Cookie Cutter Tours. I want something unique and special. Everything feels so generic these days, balancing relaxation with a luxurious experience. I don't want to feel rushed. I want to enjoy the moment without feeling like I'm on a schedule. Does that reflect some of what you've heard from guests.

Jim Reich - Wine Tours of Sedona: Yes.

Kelsey Tonner - Guest Focus: Personalization, attention to detail, avoiding crowds and group tours. I can't stand big groups or feeling like I'm just another number. Privacy is key. I want quality time with my group. Not a bunch of strangers. This all seems pretty pretty on point.

Jim Reich - Wine Tours of Sedona: Yeah, this is exact. It's amazing.

Kelsey Tonner - Guest Focus: Yeah.

Kelsey Tonner - Guest Focus: okay. So here's what I'm gonna do. I'm gonna copy these 10 things, chat, Gpt is gonna disappear on us here

Kelsey Tonner - Guest Focus: come on back. So you see what I'm doing? There is just refreshing. Sometimes.

Kelsey Tonner - Guest Focus: There's a lot of people obviously using these tools these days.

Kelsey Tonner - Guest Focus: That's why it's nice to also have the backup.

Kelsey Tonner - Guest Focus: Okay, there's these 10 challenges. Bang! I'm just going to paste them in. Those challenges are going to be pulled into our content. Brainstorming

Kelsey Tonner - Guest Focus: top 10 desires.

Kelsey Tonner - Guest Focus: Now, we might see some overlap here, essentially a desire and often a challenge, are 2 sides of the same coin. Right? We're just framing them, using different language. It also teases out this opportunity for people to describe their kind of dream scenarios, or that wish list, or what does that easy button look like.

Kelsey Tonner - Guest Focus: so yeah, we see the same similar themes. Connection with local culture and scenery.

Kelsey Tonner - Guest Focus: the scenery here is stunning. But I want to experience in a way that's immersive and memorable quality over quantity, that flexibility and freedom. I want the option to linger longer. If I'm doing a vineyard or tasting that'd be a desire right for the experience their ideal experience.

Kelsey Tonner - Guest Focus: I don't want to deal with logistics. I want everything taken care of. So I can just enjoy myself to where the handles, all the details and transportation would be ideal

Kelsey Tonner - Guest Focus: and opportunities for indulgence. I want to taste amazing wines, and maybe bring a few bottles home, looking for something indulgent, like pairing wines with chocolate, or enjoying a gourmet meal.

Kelsey Tonner - Guest Focus: This seemed to be in line with some of the desires any other desires that comes to mind. Maybe you haven't seen

Kelsey Tonner - Guest Focus: emerged yet.

Jim Reich - Wine Tours of Sedona: This this is pretty spot on. I'm very impressed.

Kelsey Tonner - Guest Focus: Okay. The 3rd one is where

Kelsey Tonner - Guest Focus: you might have some insights as well, which is what are objections?

Kelsey Tonner - Guest Focus: Oftentimes we're not thinking enough about, hey? What are some of the biggest concerns, hesitations, or objections? So again, you could read through this prompt. But it's basically designed in a way. Again, we've honed these over the last year and a half to get better and better results. Oh, network error! All right, let's see if we can get it to refresh

Kelsey Tonner - Guest Focus: dragon.

Kelsey Tonner - Guest Focus: I like that 1.st One just comes up a lot of times, but obviously cost concerns.

Kelsey Tonner - Guest Focus: I don't mind paying for luxury, but I really need to know. It's truly exceptional for what I'm spending. Is this really worth the price? Uncertainty about value? I've been let down by other tours before. I'm not sure if I can fit this into my already packed travel schedule that come up.

Jim Reich - Wine Tours of Sedona: So that comes up. The biggest one that comes up is them not seeing the value in our tours versus the Cookie Cutter Tours.

Kelsey Tonner - Guest Focus: Yep.

Kelsey Tonner - Guest Focus: Yep.

Kelsey Tonner - Guest Focus: Yeah.

Jim Reich - Wine Tours of Sedona: Seem like a them seeing like a cookie cutter. Torah, that's

Jim Reich - Wine Tours of Sedona: a quarter of the price or half the price. Not realizing, hey? They're going to be paying for their wine tastings.

Jim Reich - Wine Tours of Sedona: and it's going to be the same cost as my tour in the end, without the private nature.

Kelsey Tonner - Guest Focus: Yeah, you got it.

Kelsey Tonner - Guest Focus: Okay, cool. I like that. It's captured the 1st one. Okay, so I just want to show basically what we did there? Is we by giving some initial context? We then asked Chatgpt. In this case, based on its knowledge of the world all the information that it's ingested

Kelsey Tonner - Guest Focus: to brainstorm on challenges desires and objections and what it in niche after niche business after business that we're working with, we're blown away by the how

Kelsey Tonner - Guest Focus: relevant and accurate

Kelsey Tonner - Guest Focus: the results are here. Now again, this might miss the mark for you. We always have this caveat, and we want to go in, and just because of the interest in time, and we're kind of short on it.

Kelsey Tonner - Guest Focus: What we're going to push through into that next content generation. But you can really do 2 things here, one hopefully, you'll be as impressed as I've been. And Jim here with these results, how quickly and accurately it can bring forth information about your ideal target guest, and maybe kind of remind you of some things in terms of hesitations or concerns that may not be the top of our mind.

Kelsey Tonner - Guest Focus: but are actually great

Kelsey Tonner - Guest Focus: for creating content and useful content. It's like, well, yeah, we can address some of these concerns or hesitations, or we can see their desires, or meet them at one of their frustrations and challenges, and create some content that is going to provide value to them, to help them overcome that challenge and navigate it.

Kelsey Tonner - Guest Focus: The second thing you do, of course, is is which we didn't do here. As much is leverage some of your your own 1st person data.

Kelsey Tonner - Guest Focus: What are some of those questions and concerns that you get emailed every day? We all get the same sort of questions, concerns and hesitations. If those are not reflected in here, let's get them. Get them added.

Kelsey Tonner - Guest Focus: Okay, so that that's it. This is our our marketing blueprint. And again, you'd want to do this for each different vertical or each different subgroup or niche. So again, Jim, if you had a focus on corporate tours in that greater Sedona area. And you focus on local businesses. And and let's say, just team building type experiences.

Kelsey Tonner - Guest Focus: This, this would look totally different.

Kelsey Tonner - Guest Focus: Right? We would be putting in information and about the offer, the problem that we're solving for a local business in, let's just say, San Francisco, who is looking to do team building experiences. Maybe some of their challenges are about, hey? We've got blended teams. Some people work from home. Some people, you know, are in person. How how can we build company culture? How can we increase the amount of time that

Kelsey Tonner - Guest Focus: employees are staying with the company, etc? It's an entirely different set of of challenges, and our client there is is different. Their challenges are are gonna look quite a bit different than somebody who might be coming in from New York, or a different part of the world to have that best possible experience.

Kelsey Tonner - Guest Focus: All right, any questions. Let's just throw it out there before we move on to our content brainstorm. So that part's gonna come pretty fast. It'd be pretty simple. But no, no silly questions

Kelsey Tonner - Guest Focus: go ahead and ask, or Abby, if you saw, or Nikki any in the chat that have come through.

Nikki DeSantis: Jim asked if you could share this with him afterwards.

Kelsey Tonner - Guest Focus: Yeah, we'll come up with a good price for you, my friend.

Kelsey Tonner - Guest Focus: Yeah, I'd be happy to. I'd be happy to Jim. Don't worry about that.

Kelsey Tonner - Guest Focus: I can do. I can do 2 things. What's nice with this chat? Gpt is. There's a share button in the top, right? If you haven't played with that before, you can share conversations quite easily with with members of the general public, or if you do get into some of the paid plans. You can. You can create a team plan. And obviously, then you can decide, is this a private chat, gpt thread? Or do I want to share it with my team, you know, at Sedona wine tours, whatever the case might be.

Kelsey Tonner - Guest Focus: Okay, any other. Yeah. Go for it.

Nikki DeSantis: Do you need a paid plan to utilize the the prompts for this?

Nikki DeSantis: Would you recommend a paid plan.

Kelsey Tonner - Guest Focus: Short answer is, no. So I'm just gonna try and get this blinding sun out of my face.

Kelsey Tonner - Guest Focus: This might go this way you don't need a paid plan. What's really cool about Chatgpt. And the way that they've

Kelsey Tonner - Guest Focus: set this up is that their their most premium versions are what you get on the free version.

Kelsey Tonner - Guest Focus: That being said, you'll quickly run into some of the limitations which might be usage caps. And so, for you know $20 a month. It is incredible, it it on. It removes some of those usage caps. Secondly, it allows you a more richer feature set, some of which is even something as simple as

Kelsey Tonner - Guest Focus: oh, custom instructions.

Kelsey Tonner - Guest Focus: Settings. Let's go to not personalization.

Kelsey Tonner - Guest Focus: Oh, they move some stuff around. It's a little bit bit beyond the scope here, but you do get access to some additional features that we highly recommend. So. But the great news is no, you can. You can start for free in the plan. And sometimes it might just mean, okay, you gotta take a break for an hour and then come back. But for 20 bucks. There's a pretty rich feature set that we don't have time to go into. But yeah, great questions.

Nikki DeSantis: Anything else.

Nikki DeSantis: That's it.

Jim Reich - Wine Tours of Sedona: Wait. I have a question.

Kelsey Tonner - Guest Focus: Go for it, Jim.

Jim Reich - Wine Tours of Sedona: My question is because I've been. This is really interesting. And I've been also trying to go over what Nikki sent me for building the the ideal customer avatar with a whole bunch of prompts.

Jim Reich - Wine Tours of Sedona: Once we get this data, how do we use this data best to attract those ideal clients.

Kelsey Tonner - Guest Focus: What if today?

Kelsey Tonner - Guest Focus: What a beautiful segment.

Jim Reich - Wine Tours of Sedona: Our business or market our business because I'm I'm a great tour guide. I love providing tours. That's where I shine.

Jim Reich - Wine Tours of Sedona: This stuff we're doing makes my head spin.

Kelsey Tonner - Guest Focus: No problem. So all we're doing now is creating that that rich, more rich profile where I feel like the issue with most customer avatars. Even the the short summary that you sent over to me

Kelsey Tonner - Guest Focus: didn't quite spend enough time on what on their challenges didn't quite spend enough time on some of their desires and the objections, concerns and hesitations. So what we're doing in this stage is we're leveraging essentially an accelerated we internally, we call it a guest deep dive where we're truly trying to empathize with and put ourselves in the shoes of our ideal target guests.

Kelsey Tonner - Guest Focus: From this marketing blueprint. We're now going to go to

Kelsey Tonner - Guest Focus: a content brainstorm in our program. Once you have this marketing blueprint, we can use it in dozens of different ways, leveraging AI to help speed up the process. But let's demonstrate.

Kelsey Tonner - Guest Focus: Now I'm I'm scrolling along the bottom like I went past the example

Kelsey Tonner - Guest Focus: marketing blueprint. But let's go to the instructions for the content brainstorm like I said.

Kelsey Tonner - Guest Focus: step-by-step process. You can kind of read this on your own time, but we're going to start with the dreaming

Kelsey Tonner - Guest Focus: phase, tab, generate content ideas. So basically, what we're doing

Kelsey Tonner - Guest Focus: is implementing this vip marketing method.

Kelsey Tonner - Guest Focus: Put another way is we're going to do content marketing. So, Jim, let's start brainstorming in this dreaming phase. What would be really useful, what might be entertaining, inspiring, or educational

Kelsey Tonner - Guest Focus: for your ideal target guests, the ones that we just

Kelsey Tonner - Guest Focus: put used for this blueprint. So how's this going to work?

Kelsey Tonner - Guest Focus: Let's do a demo together. Here's the AI prompt. You're a world class tour business marketing expert world class. I've hired you the best of the best, Jim.

Kelsey Tonner - Guest Focus: working for my company, using the Vip marketing blueprint I've pasted below brainstorm seed content ideas for the dreaming phase of our ideal target guests. Customer journey based on Google's 5 stages of travel as a reminder. This is when potential guests are just beginning to imagine their trip. They're open to inspiration. They're unlikely to know about our company or tours. Here are some additional prompts to get it going? What visually stunning aspects of our destination or experience might capture their imagination? Can we showcase the unique features of our tours to appeal to

Kelsey Tonner - Guest Focus: our target audience's desires. What interesting stories or facts about our destination could pique interest? This is all essentially

Kelsey Tonner - Guest Focus: marketing for this stage of the funnel. So

Kelsey Tonner - Guest Focus: let's go ahead and just copy this.

Kelsey Tonner - Guest Focus: We're gonna go back over here just to prove that we can do this in a new chat. Where do I do that down here, let's annotate. Zoom! Here we go. We're gonna start a brand new chat. I'm gonna paste in here. You're working for my company.

Kelsey Tonner - Guest Focus: So I think we have to just replace that with to too much.

Jim Reich - Wine Tours of Sedona: Of Sudan.

Kelsey Tonner - Guest Focus: Yeah.

Kelsey Tonner - Guest Focus: Using the vip marking blueprint I've pasted below.

Kelsey Tonner - Guest Focus: Look, I'm gonna go ahead and hit enter because I think I even built in a safeguard into the prompt. So it said, oh, no.

Kelsey Tonner - Guest Focus: it started rushing into it without doing it. So the safeguard didn't work. But basically notice here.

Kelsey Tonner - Guest Focus: insert or paste your vip marketing blueprint. Note, if this blueprint is not provided, please ask for it, and it didn't miss that. But basically what we need to do is we're going to go back. And I want you to copy that Vip marketing blueprint that you've just done.

Kelsey Tonner - Guest Focus: Here's what you're going to do. You're going to grab, I would say your company description here. You obviously don't need the AI prompt generator.

Kelsey Tonner - Guest Focus: and I scroll all the way down and copy these

Kelsey Tonner - Guest Focus: kind of whatever columns A and B,

Kelsey Tonner - Guest Focus: we're going to give this context.

Kelsey Tonner - Guest Focus: This is our company description, our market niche, our ideal target guest. And then, most importantly, these challenges. So when I go back in here.

Kelsey Tonner - Guest Focus: I'm going to paste all of that try and paste that.

Kelsey Tonner - Guest Focus: Okay, let's try it again.

Jim Reich - Wine Tours of Sedona: Think you have to do it in the message. Gp.

Kelsey Tonner - Guest Focus: Yeah, let's try it this way. I'm gonna copy it first.st

Kelsey Tonner - Guest Focus: There we go. Your company description.

Kelsey Tonner - Guest Focus: Okay? So it's all in there. You can paste it 1st or second. Then I'm going to go back to our dreaming phase

Kelsey Tonner - Guest Focus: and grab that prompt.

Kelsey Tonner - Guest Focus: And I'll go back and I'm gonna paste this whole prompt in there.

Kelsey Tonner - Guest Focus: Do do. I'm just gonna

Kelsey Tonner - Guest Focus: I guess we want to clarify wine tours of Sedona. It should get that context, though.

Kelsey Tonner - Guest Focus: Alright hit. Enter. Now, what you're gonna see is we've requested a table output, and that is to work in conjunction with this tool. And essentially what we're doing now is coming up with

Kelsey Tonner - Guest Focus: the type essentially of a pieces of content.

Kelsey Tonner - Guest Focus: Oh, there's an error, all right. Keep going.

Kelsey Tonner - Guest Focus: And you know what we can also do

Kelsey Tonner - Guest Focus: just to show you that this works with other ones. Let's go ahead and take all that text. I'm just going to go over to Claude.

Kelsey Tonner - Guest Focus: Choose style. We're going to go with normal paste.

Kelsey Tonner - Guest Focus: Okay? So I'm going to paste into Claude, which is anthropic, which is funded by Amazon. But I found it actually excellent as well.

Kelsey Tonner - Guest Focus: So you're gonna start to see, we can compare and contrast.

Kelsey Tonner - Guest Focus: And also, if Chatgpt decides to seems to be struggling right now, maybe there's a lot of users on here.

Kelsey Tonner - Guest Focus: Let's try again. But I think Claude should come through for us.

Kelsey Tonner - Guest Focus: Okay, so here's an example of the content title, Jim

Kelsey Tonner - Guest Focus: from Hidden Wine Paradise of Arizona's Sorry. The Hidden Wine paradise of Arizona's Red Rock Country, a visual journey through Sedona and Verde Valley's most stunning vineyards, showcasing how dramatic red rock landscapes create an unforgettable backdrop for wine, tasting

Kelsey Tonner - Guest Focus: pretty cool. Right? So this is.

Jim Reich - Wine Tours of Sedona: Really cool.

Kelsey Tonner - Guest Focus: Highlighting, highlighting your destination from sunrise to sunset, a perfect day of wine tasting in Sedona.

Kelsey Tonner - Guest Focus: You could create that content to meet people where they're at. For example. Me, I've heard the term, Sedona. I've never been there. I wouldn't know where to start in terms of like what are. Some of the must see wineries. Can I do it by bicycle? Is it too hilly? Here you go. Here's a perfect day of wine tasting Sedona. This kind of mirrors. Some of that the New York Times content, or, you know, like 36 h in type of content that's really at that top of the funnel.

Kelsey Tonner - Guest Focus: Why, Arizona's wine country is southwest best kept secret Solo sipping the ultimate guide to Solo wine Tours in Sedona, beyond the bottle stories behind Sedona's family vineyards, seasonal splendor, the best times to visit Sedona wine country

Kelsey Tonner - Guest Focus: beautiful! Do you see how.

Jim Reich - Wine Tours of Sedona: Amazing.

Kelsey Tonner - Guest Focus: You see how useful this

Kelsey Tonner - Guest Focus: this content would be? And ideally, if you're getting this in front of somebody that comes with a pervasiveness. Okay, how are we going to publish this? 1st and foremost in our coaching program we talk about. Take these and get them into blog posts. Don't even worry about SEO optimization just yet. As long as the content is useful, get it onto as a blog post. 2 get as an email. Are you doing email marketing. We could now send this as an email, and we could very quickly use Chatgpt or something like this to repurpose it.

Kelsey Tonner - Guest Focus: The pervasiveness then comes with, okay, if

Kelsey Tonner - Guest Focus: oh, what do we say

Kelsey Tonner - Guest Focus: the Photographer's Guide to Sedona's Wine country? That's interesting, creating perfect tour memories. Maybe we could 5 magic moments that you can have on the wine tour that could maybe exist as 5 different. What Instagram posts we're just repurposing the content. It's the same piece of seed content. That's gonna be 5 Instagram posts. Maybe that could be 5 shorts if we're going to do that on Facebook like short video reels or something like that.

Kelsey Tonner - Guest Focus: So anyway, this what we should be able to do?

Kelsey Tonner - Guest Focus: I haven't done this from Claude as much. But let's see if it works and take these ideas.

Kelsey Tonner - Guest Focus: And with any luck we're going to be able to go back in and actually just paste this right into here. Let's see. Fingers crossed. I didn't like that. Let's try that.

Kelsey Tonner - Guest Focus: Okay.

Kelsey Tonner - Guest Focus: So it didn't love that pacing. Let's try again and see if we can do it through. Chatgpt. We can also kind of contrast to see what it's coming up with.

Kelsey Tonner - Guest Focus: I wonder also there's different ways that this is a new thing. You'll see how Claude kind of has this side by side element. Is there a way for me to oh, copy content? Let's try that one

Kelsey Tonner - Guest Focus: you gonna let me paste in. Don't love that.

Kelsey Tonner - Guest Focus: Okay? So I know for a fact. Gt. Chatgpt, we can go ahead and

Kelsey Tonner - Guest Focus: paste this in, and it will paste in nicely right? And so now you have all of your content right here inside the document, just in the interest of time. Normally, Chatgpt doesn't have a network error every few minutes here, and there's probably a way to do this, you know, the other way might be, hey, let's go ahead and just do one row like we just copied top to bottom. You could publish this or export this download to a file. So there's a few different ways that we can do this. I'll download that just to make sure that we have a copy of it for you as well.

Kelsey Tonner - Guest Focus: But let's go for it.

Jim Reich - Wine Tours of Sedona: I said, Thank you.

Kelsey Tonner - Guest Focus: Yeah, no problem. Okay, let's go on t

Kelsey Tonner - Guest Focus: The next one. Let's just start a new chat. We'll attempt with Chat gpt again again. We're we're now moving on to what the planning phase. So if we go back here, we're gonna do the same thing where we take our marketing blueprint, and as you can quickly see this will, you'll get vastly different answers for each one of us. That's doing this because we've provided what a lot of contact and information about who we're serving our business, etc.

Kelsey Tonner - Guest Focus: All right. So I've just pasted that that chat. Let's see if Chatgpt can do it. Here's a table of 30 seed content ideas for the planning phase of your ideal target guest journey. So hopefully, here, you're going to start to see content. That's a little more middle of funnel.

Kelsey Tonner - Guest Focus: So planning Top 5 reasons to choose a private tour over a group tour.

Kelsey Tonner - Guest Focus: Oh, my gosh! Does this need to be on your website like yesterday. This is exactly one of the challenges that you're dealing with. Why, why choose a group tour? Why why not just drive around myself. That'd be another one.

Kelsey Tonner - Guest Focus: 10 must try wines in the Verde Valley. Obviously, we're now. We're getting deeper into the other phase. Why, Sedona is perfect destination for food and wine lovers.

Kelsey Tonner - Guest Focus: private versus group tours. What's best for your travel style? A complete Sedona, itinerary pairing wine views and relaxation.

Kelsey Tonner - Guest Focus: Again, we see the same network error coming in here. But normally this will generate a full list of these 30 ideas, and then we'll come back and just paste them here now into our planning

Kelsey Tonner - Guest Focus: face.

Kelsey Tonner - Guest Focus: Last demo. Well, why don't we do this?

Kelsey Tonner - Guest Focus: Just because I want to make sure I'm going to copy that same prompt. And we'll go over to

Kelsey Tonner - Guest Focus: Claude and we'll get it to work on this

Kelsey Tonner - Guest Focus: while we go to the next one. Okay, I'm gonna paste this in to the problem. You'll see that everything slight nuances here when you paste something really long in Claude. It kind of

Kelsey Tonner - Guest Focus: doesn't put all the text. It just kind of says, okay, we got all this. Let's see what this. This comes up with

Kelsey Tonner - Guest Focus: your guide to wine tour, pricing understanding value and inclusions. That's great. We're meeting people where they're at. They're trying to choose what's the best wine tour for them. There's lots on. Offer a guide to wine tour pricing. How do we understand?

Kelsey Tonner - Guest Focus: What are the right questions? I love that, for we do for our multi day operators, but as well as day tour operators like the 1010 important questions to ask your your your tour operator, right? And we're meeting people where they're at like. Here's some, some the right questions to ask. And ideally, if you're, you know, maybe doing a better job, or you have a higher quality than some of your other folks, you can tilt those questions to be favored to the way that you do your tours right, you might say. Like, I remember, we were doing this with multi day bike tours and people were asking like.

Kelsey Tonner - Guest Focus: You know, do you have?

Kelsey Tonner - Guest Focus: What's the quality of the bikes? Are we just getting bikes from some local Croatian operator? Hey! What is the how many vehicles support vehicles? Do you have for a bike tour? Because bike tours might look similar from their sales pages? But, hey, we provide 2 support vehicles, which means less time waiting by the road. If you get a flat, somebody's going to be there sooner. This can be something that's like a subtlety that's often lost.

Kelsey Tonner - Guest Focus: I'll download this as well.

Jim Reich - Wine Tours of Sedona: This is planning.

Kelsey Tonner - Guest Focus: Make sure that that gets to you. But let's go back and do our last, and then we'll do our

Kelsey Tonner - Guest Focus: Obviously our just a quick Q&A to wrap things up at the end. But now we're getting down to our booking phase that final phase, all right. New chat.

Kelsey Tonner - Guest Focus: We're going to paste it in, of course.

Kelsey Tonner - Guest Focus: Let's go back to that Vip marketing blueprint I'm going to copy.

Kelsey Tonner - Guest Focus: This is still highlighted. If you're wondering how I'm just going to copy. I've just pulled the company description and over and then all the way down. So it's really just those 2

Kelsey Tonner - Guest Focus: columns that we're pasting in.

Kelsey Tonner - Guest Focus: I'll go ahead and paste this in and hit. Enter.

Kelsey Tonner - Guest Focus: Do the same thing again where we'll take this over to Claude. You can use Gemini. I haven't played as much with Gemini. I've been underwhelmed so far. So take that for what it's worth. If you are paying for Gemini, or you have access to it. That's essentially Google's AI tool. In theory this will still work. But I've just seen better results from Claude, especially for copywriting, storytelling like crafting emails. I actually prefer Claude to Chatgpt.

Kelsey Tonner - Guest Focus: Okay, so again, very quickly, what is this lowest stage of the funnel

Kelsey Tonner - Guest Focus: people? Their last minute hesitations or concerns, understanding our flexible cancellation policy.

Kelsey Tonner - Guest Focus: Your questions answered some pre-booking FAQ, meet your tour, guides the faces behind your experience. This is the type of content that's going to help do what it's going to help reassure people. It's going to help offer some social proof. Answer those last minute questions.

Kelsey Tonner - Guest Focus: hesitations, concerns, questions they might have about cancellation policies.

Kelsey Tonner - Guest Focus: 5 Star experiences. What guests are saying?

Kelsey Tonner - Guest Focus: So so you might be wondering like, Well, is this actually going to be like a blog post? Or would this actually be a content that we would create? Is this an email that we would send? Yes, yes, and yes, many tour operators do not have enough

Kelsey Tonner - Guest Focus: marketing content, I would say, in this bottom part of the funnel, right? This is going to be an opportunity. We you could. As you. Your marketing gets more sophisticated.

Kelsey Tonner - Guest Focus: You could even set up retargeting campaigns. So let's say, somebody. We know that they've gotten to the checkout. But they did an abandoned cart, let's say, or we know that they visited a tour sales page. We could have Facebook retargeting or Google retargeting where we're sending them. What type of content? Well, this bottom of funnel content

Kelsey Tonner - Guest Focus: right? This is where the stage that they're at. If they've already gotten to your a tour sales page. Then that's people are. Probably they're now aware of your offer at minimum, and we want to do what we want to give them peace of mind. So hey, our price match guarantee our best value, promise transportation, details, door-to-door service.

Kelsey Tonner - Guest Focus: a virtual tour preview like what to expect booking Faqs. Common questions answered.

Kelsey Tonner - Guest Focus: A lot of this stuff is pretty strong. The 1st timers booking guide like clarifying. What are the next steps? What do I need to do? What does.

Kelsey Tonner - Guest Focus: Just how do I do business with you

Kelsey Tonner - Guest Focus: if we come back? Oh, Chatgpt was able to limp out a good more a record so far, but pretty good.

Kelsey Tonner - Guest Focus: We should see similar things. What makes our tours worth the price? Right? tour gift certificates again offering like a different angle. It's like, hey? Maybe if you're not ready to do booking, we could do a gift. Certificate.

Kelsey Tonner - Guest Focus: cancellation and rescheduling are flexible policies

Kelsey Tonner - Guest Focus: behind the scenes. How we curate exceptional experiences right giving a little bit about behind the scenes. Here's how the sausage is made. Here's why we're doing it. A step-by-step guide on how to book your profit, your perfect tour.

Kelsey Tonner - Guest Focus: So we're gonna go over to our booking phase and we can go ahead and paste these in. So we've got way more than we need. If you know anything about these excel sheets, you can you can go through and select like, I said. If you follow the instructions. We're gonna get you to select 8. So let's say, you, you really like these ones here? You can quickly do like a filter or sort here.

Kelsey Tonner - Guest Focus: I think that might be under view. Actually.

Kelsey Tonner - Guest Focus: yeah. Anyway, a bit beyond what we can do here. Yeah, sort z to a or a to Z, so z to a gets all of your check marks up to the top. So it's just a little tool where, if you do want to sort as you go through these and check them off. Then you can get the ones you've chosen right to the top.

Kelsey Tonner - Guest Focus: Look, we're at

Kelsey Tonner - Guest Focus: time. I don't know. I'll throw it to you, Nikki, if you have a moment for any questions or quick experiences, and then maybe we can. We can wrap things up.

Kelsey Tonner - Guest Focus: But just put it out. There is this something that you think will be useful over the next little while. See some value here, Gotcha.

Jim Reich - Wine Tours of Sedona: Oh, yeah.

Kelsey Tonner - Guest Focus: Yeah, Jim, Dave, Katya, any sort of takeaways or quick thoughts on the experience there.

Jim Reich - Wine Tours of Sedona: I thought it was amazing really useful. It makes me I'm gonna now have to go after Nikki's big document she sent me last week, which was really scary, but after seeing

Jim Reich - Wine Tours of Sedona: excited, Tim.

Nikki DeSantis: I hear it in here.

Dave Henao - O'round O'ahu Tours: I can do now I mean.

Nikki DeSantis: I'm gonna make sure you do it, Dave.

Jim Reich - Wine Tours of Sedona: Right.

Kelsey Tonner - Guest Focus: Love that, Dave. And and here's the thing right is, you can see how how rapidly we're able to do this. You know, this type of work might have been a multi day planning session. It's something that could easily be put off. But with some tools like this, you know, essentially, we're talking about building out a content calendar, even a simple one. We get 24 pieces of content for the next year.

Kelsey Tonner - Guest Focus: and then where do we go from here. It's like, Okay, well, now, let's let's execute. How are we going to create that content? Do we have someone on our team? Is it maybe even feeding these to a marketing agency, or a marketing contractor, or an internal hire, or, again, leveraging additional AI prompts to help get this sort of done, and over the line I have to be a little bit careful about. Wow! I could just have AI write everything.

Kelsey Tonner - Guest Focus: Yes, but we have to remember this I or the intimacy element of the vip marketing method. Because guess what if you can do this this quickly, eventually, in time, a lot of your competitors will. So we have to start leaning into what are the things that make you unique. So I use this example of. If I had a family Friendly

Kelsey Tonner - Guest Focus: Tour company here in Vancouver. One of the things would be like, hey, here's some of the best playgrounds I have, young kids. So I'm thinking a lot about playgrounds these days. What are some of the best playgrounds that you can go to here in the greater Vancouver area? So I can create that list. I can have chatgpt brainstorm it, and probably create it.

Kelsey Tonner - Guest Focus: But what's gonna be even better is if I can have it written by my guides team like by some of the people that actually live here, and they can maybe give some some insider sauce. Oh, I love going to this one because it's got that great ice cream shop next door. Or maybe if I'm going to turn that into Instagram reels or Youtube shorts or Facebook videos, here are like the 7 recommended playgrounds.

Kelsey Tonner - Guest Focus: Get the guides out and go there and say, Hey, it's Katya here from Vancouver, you know, family tours. This is one of my favorite playgrounds here to bring the little ones because of this awesome flying fox and kids just have a great time here. It's a nice way to see Stanley Park down the waterfront. A must see if you're coming to the city. Wow! Did we just build like a human to human connection and intimacy that you're just not going to get from an AI generated.

Kelsey Tonner - Guest Focus: you know, blog posts. So that's where that's where it might be worth having an additional conversation, Abby, if you want to go ahead and share as we start to wrap things up. If you want to talk to some of us, or you'd like more of these tools like I said, we have

Kelsey Tonner - Guest Focus: now hundreds of AI prompts like this to help you just make a massive amount of progress in your tour business. We'd love to share more with you. Shoot me an email at kelsey@guestfocus.com. If you're interested in our coaching program before the end of the year. We also, if you want to book a free strategy call. All of December is more or less booked up with calls. I have something like 36 calls between now and the end of the year, which is exciting. But it's going to be lots of chatting.

Kelsey Tonner - Guest Focus: Do shoot me an email if you're really interested because we can, we can do some chat over email. But also I've opened up the calendar in January. So if you want to touch base in January. I'd love to do that, too.

Kelsey Tonner - Guest Focus: but we'll leave it there unless there was any other questions that you saw Nikki come through in the chat.

Nikki DeSantis: No.

Nikki DeSantis: thank you so much, Kelsey. Everybody. I'm going to resend the links that he that Kelsey has given us, and I definitely encourage you to to take him up on the 45 min strategy call. I I know it will be really valuable for for all you guys. So we're grateful to have you on. And hopefully we could have you on again soon, Kelsey. We love having you on our workshop.

Dave Henao - O'round O'ahu Tours: Thank you. No problem.

Nikki DeSantis: Yeah.

Kelsey Tonner - Guest Focus: Hey? My pleasure. And, Jim, I'll I'll send over the that. The document there by email to make sure that you get.

Jim Reich - Wine Tours of Sedona: Thank you so much, guys, I'm super excited.

Nikki DeSantis: Awesome. If you have any feedback, let us know. Happy to hear it.

Dave Henao - O'round O'ahu Tours: So awesome.

Nikki DeSantis: Guys well.

Kelsey Tonner - Guest Focus: Thank you, sir.

Nikki DeSantis: Have a good day. Thank you.