19 Travel and Tourism Social Media Post Ideas for 2025

We talk with a lot of tour operators and other companies within the tourism industry. Would you believe that many business owners struggle to post on social media, simply because they don’t know what to post? 

If that’s you, reading this, well, we’re excited to share with you 19 travel and tourism social media post ideas and strategies, so you can stop making excuses and just post! From showcasing your breathtaking tours through video to sharing interesting facts about the area through images, these ideas will help you connect with your audience on a deeper level while increasing your brand awareness. Let’s dive straight into it!

1. Travel Tips and Guides

Start by sharing valuable travel tips and guides tailored to your audience's interests. Whether it's offering advice on navigating the logistics of exploring the city surrounding your operation or providing tips for first-timers embarking on your tour, supplying useful information will solidify your authority and attract engaged followers. By demonstrating your expertise and offering practical insights, you not only enhance the value of your brand but also foster trust and credibility among your audience. 



2. Visuals of Your Tours

This point may seem obvious, but it's crucial: showcase the beauty and excitement of your tours through captivating images and videos. You don't need to invest in the latest high-end camera or drone; a smartphone will do! Visual content is incredibly powerful in capturing the attention and imagination of your audience. Whether it's the breathtaking landscapes or thrilling activities, visually compelling content allows prospective customers to envision themselves experiencing your tours firsthand. 



3. Use Travel Influencers

Are there any travel influencers in your neck of the woods? Collaborate with them to reach a broader audience and leverage their credibility and expertise. Posting content of each other and vice versa will help amplify your message and attract new followers who trust their recommendations.

Quick tip: Make sure the influencer's brand aligns with your brand values!



4. Client Testimonials / Reviews

I’m sure people leave you glowing reviews (if not, make sure you’re asking for them!). You need to share these amazing testimonials on social media. Whether it’s a static image of a Google review or a heartfelt video testimonial, sharing it with the world! There's nothing better than word-of-mouth marketing to build trust and credibility with your audience.



5. Promotions and Deals

Are you offering an exclusive promotion for an event or holiday? Drive bookings by showcasing it on social media. Whether it's a limited-time discount or a special package, incentivize your audience to take action and convert their interest into bookings. Make sure to include calls to action so people know how to easily book!

Feel free to share your promotion or deal through a static post or video. Make it exciting and have fun with it! You don't need to delete the post if the promotion has ended.



6. Latest Updates & Announcements

Keep your audience informed and engaged with timely updates and announcements about your business. Whether it's new tour offerings, upcoming events, changes in operating hours, or new employees, share relevant information to stay top-of-mind with your followers and show transparency.

7. Community Work

Highlight your involvement in community initiatives and social responsibility efforts. Share stories and photos of your team giving back to local communities or participating in environmental conservation projects to showcase your commitment to making a positive impact. 

8. Behind the Scenes

Take your audience behind the scenes and provide a glimpse into the inner workings of your business. Share candid photos and videos of your team preparing for tours, interacting with clients, or exploring new destinations to humanize your brand and foster authenticity. These moments don’t require the best quality camera or extensive editing; sometimes, raw footage is more compelling and genuine!

9. Common Concerns

Consider addressing common concerns or challenges that travelers may encounter, such as language barriers or cultural etiquette, to further assist and empower your followers. Remember, the goal is to provide value and establish yourself as a trusted resource in the travel community, ultimately driving greater engagement and loyalty to your brand.

10. Fun Facts

Share interesting and lesser-known facts about destinations to spark curiosity and intrigue among your audience. From historical anecdotes to quirky trivia, share tidbits of information that entertain and educate your followers.



11. Polls / Surveys

Conduct polls and surveys to gather feedback from your audience and gain insights into their preferences and interests. Use the data to tailor your content and offerings to better meet their needs and expectations. You can also just create fun polls that promote engagement!

12. Quotes

Share inspiring quotes about travel, adventure, and exploration to ignite wanderlust and motivate your audience to embark on new adventures. Pair quotes with captivating visuals. 

13. Sustainable Travel Tips

Educate your audience on sustainable travel practices and initiatives to promote responsible tourism. Share tips on reducing carbon footprint, supporting local communities, and preserving natural resources to inspire eco-conscious travel habits.

14. Seasonal Content

Create seasonal content that aligns with holidays, festivals, and changing seasons. Whether it's winter travel tips, summer vacation ideas, or fall foliage tours, tailor your content to reflect the season and capitalize on seasonal trends and interests. Even if you don’t operate in that specific season, it’s a great way to show people you’re still active and relevant. 

15. Critical Information

Provide essential information and updates related to travel restrictions, safety protocols, and health advisories. Help your audience stay informed and prepared for their tour by sharing reliable and up-to-date information from credible sources.

16. Guide Features

Showcase your amazing guides! They are the heartbeat of your tours, bringing expertise, passion, and personality to every adventure. Highlight their unique backgrounds, skills, and local knowledge to give your audience a glimpse into the extraordinary experiences they'll have with your team.

17. Share Your Customer’s Posts

Encourage customers to tag your business in their posts or invite you as a collaborator to amplify their content. By inviting you as a collaborator, they grant you the ability to post directly on your feed with just the push of a button, thereby increasing visibility. If they only tag you without inviting you as a collaborator, it still enables you to share their posts on your story, expanding your reach and engagement. Additionally, you can request permission to download their content and share it on your feed, further showcasing the authentic experiences of your satisfied customers.

18. Address Your Audience's FAQs

Anticipate and address common questions and concerns from your audience by answering FAQs through static images and videos. Enhance customer understanding and satisfaction by offering detailed explanations on booking procedures, tour itineraries, and other inquiries. By providing clarity and transparency, you streamline the customer journey and alleviate any uncertainties that may arise. Additionally, addressing FAQs proactively demonstrates your commitment to excellent customer service and builds trust with your audience.

Quick Tip: To get more social media posts, you can answer 1 question per post. 

19. Giveaways

Boost engagement and reward your followers with exciting giveaways and contests. Whether it's offering a free tour package, travel accessories, or branded merchandise, incentivize participation and generate buzz around your brand with enticing prizes. A popular giveaway format involves asking participants to like the post, comment, and tag three friends to be entered into a drawing. This not only encourages engagement but also expands your reach as participants share the giveaway with their friends. Additionally, consider incorporating creative challenges or interactive quizzes to make the giveaway experience even more engaging and memorable for participants.



Stay Ahead of the Curve

As you wrap up your social media journey, remember that this is just one piece of your social media marketing puzzle. If you loved this guide, check out our Social Media Strategy Guide for Tour Operators for more advanced social media strategies you can use to grow your tour business—completely free!

All the above social images can be found on Western River Expeditions Instagram.

Beyond Social Media

If you're a tour operator who is hands on with your marketing, check out our FREE DIY Online Marketing Guide! Inside, you'll find everything you need to build a strong marketing foundation—covering SEO, effective Google and Facebook Ads, impactful social media tactics, Google Business Profile tips, email marketing, and insights for working with OTAs and DMOs.

This FREE guide provides actionable strategies and insights that empower you to connect with your audience and drive growth. After all, no one understands your brand better than you do!