When Croydon In The Mountains, a stunning Jamaican destination known for its plantation and coffee tours, teamed up with us at ResmarkWeb, they had one main goal: get more eyes on their incredible Jamaican cultural experiences. They wanted to reach more visitors, so we set out to create an SEO strategy that would bring their unique offerings to the forefront. By focusing on high-impact keywords and refining their content, we were able to deliver real, measurable growth in their organic visibility and search rankings.

Croydon In The Mountains had so much to offer—beautiful plantation views, immersive coffee tours, and that authentic Jamaican charm. But with little to no digital marketing in place, they were almost invisible online, especially to people searching for unique Jamaican experiences. Their website simply wasn’t reaching the right audience.

Dylan Chong, the owner of Croydon in The Mountains, had a unique goal in mind. Since he is based in Jamaica, naturally he wanted to increase their Local Reach. He also wanted a long term plan to reach a broader audience in the USA, ideally attracting new people interested in Jamaican Experiences.

Our goal was straightforward: boost their online visibility by helping them rank higher for the keywords that mattered. By targeting those valuable search terms, we aimed to bring in more organic traffic and connect Croydon In The Mountains with people actively looking for authentic coffee and estate tours in Jamaica. It was time to get them the visibility they deserved.

We crafted a focused SEO plan for Croydon In The Mountains, zeroing in on the essentials to get them climbing the rankings:

Keyword Research and Competitor Analysis: We dug deep to highly relevant keywords tied to their activities and Jamaican experiences. Prioritizing building out a topical map based for their website's organic foundation. Since they had minimal SEO done previously we had to start everything from scratch.
On-Page SEO: We doubled down on our Keyword Mapping and made sure to structure our content, meta data, and internal linking strategy to reflect on the Keyword Research plan we've set in place.
Content Strategy: We kept things fresh, regularly updating the site with valuable content that would attract the right audience we needed. We made sure to follow a structured Topical Map to increase the website's authority, especially since we haven't established the brand yet in Google.
Data-Driven Refinements: By using analytics and insights, we continuously refined our approach to make sure every SEO effort counted. We always make sure to trace back weaker links on pages, review if we are matching the search intent and adjust when we need to.

The SEO strategy for Croydon In The Mountains led to significant improvements in their online presence:

Search Performance (April 3 - November 15, 2024)
Total Clicks: Increased by +163.71% (2,078 vs. 788).
Total Impressions: Skyrocketed by +1053.06% (58,091 vs. 5,038).
Average Position: Declined (improved) by +130.07%, moving from an average rank of 20 to 8.
Average CTR: Decreased by -77.13%, from 15.64% to 3.58%, indicating broader reach but with room to optimize engagement on high-impression keywords.
User Engagement
Active and New Users: Reached 3.9K active users and new users, indicating a consistent flow of new visitors.
Average Engagement Time: Users engaged for an average of 1 minute and 23 seconds per visit, reflecting steady interest.

With the significant increase in keywords, it's natural for the average CTR and position to adjust. This doesn't indicate poor performance; rather, it reflects our success in ranking for more keywords and expanding Croydon In The Mountains' market share. As a result, we’re competing in more search results, which is expected when targeting a broader audience. Importantly, the total clicks have shown a strong increase, demonstrating that the growth in visibility is effectively driving more traffic to the website.

Our next step for this campaign is to leverage this growing authority to compete for higher competition keywords